.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once familiarized to running into billions in venture capital annually, have actually reared almost $360 million until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That decline results from market saturation, elevated regulative stress, and also financial uncertainties.ADWEEK talked to 5 VCs that continue to acquire adtech providers, regardless of these problems, concerning what they are searching for as well as what they stay clear of. Possibly unsurprisingly, these financiers are targeting options in privacy-focused technologies and also industry-specific locations including linked TV.